Having a digital presence is essential for your Holiday Agency

Having a digital marketing strategy is essential for your agency to rank highly in search engine results pages (SERPs).

Thousands of dollars are spent every week to promote your short term holiday rentals on portals like Booking.com.au, Homeaway and many others. How much have you invested in promoting your own website and business?

For most people, Google is the go-to platform when they are looking for information about a business or service of any kind.

Our daily lives are centered around the internet and always being connected. We order meals online, book appointments and even do our grocery shopping, all from the comfort of our living room. People use to panic if the power went out, but now we panic if the internet goes down.

In the digital age customers expect Real Estate agents to have a digital presence. Your agency needs to be visible on a variety of platforms. If people cannot find anything about your agency it can have serious effects on your credibility and market reputation. Not to mention losing potential bookings.

Websites are the core of your digital presence

Having a website is essential to the long term success of a holiday management agency. Owners and guests predominately use the internet to find property managers and holiday rentals. It is very important for property managers to maintain a professional and highly visible presence online.

Your website is a major component of your marketing strategy and the core of your digital presence.

With a website, Holiday Property Managers can:

• build awareness
• generate quality leads
• increase credibility and brand recognition
• have full control over content as your website is owned media.

Investing in a website and marketing campaign is a small price to pay, however when it results in a good ROI it is well worth the price. ROI is a very important metric as it defines the success of your marketing campaigns and helps steer your marketing forward. Knowing your ROI places accountability on you to drive your agency towards growth without wasting money.

Social Media

Social media plays a big part in the tools utilised by property managers with Facebook leading at 80% followed by LinkedIn at 71%. Holiday Property Management agencies are using Facebook to effectively market holiday rentals. Twitter is very effective at driving traffic to your website, and LinkedIn allows you to connect with investment property owners.